Culinary Tourism Development
ESP Culinary Consulting works closely with tourism boards across Canada and internationally to develop strategies for both regional and national tourism. We delve deep into each region’s history, heritage, cultures and unique strengths to identify what sets it apart and build a cohesive strategy to share it with the world.
Culinary Marketing & Branding
ESP identifies the unique aspects of each brand, region or company and leverages them to build out a comprehensive plan for sustainable, ROI-focused changes. Our range of services is tailored to the needs of each client: brand consulting and development, full marketing and business development strategies and support, increased social media reach, stronger industry connections and targeted approaches to increase your brand’s influence on the culinary landscape.
Strategic Operational Development
Whether you’re looking for help with overall strategic direction or smaller pieces like product or recipe development, ESP can help. With decades of experience in the culinary industry and a background in finance, we have the know-how to build a solid structure and team for your organization. Every brand needs a solid unique selling proposition at its core — we will help uncover your USP and work with you to weave it into your brand development and storytelling.
Business Recovery Post COVID-19
The restaurant and tourism industry have been hit particularly hard by the global pandemic, and only businesses with strong leadership and strategic guidance will be able to recover and regain profitability. We can help you regroup and get back to business, safely, with a vision for the future that supports your mission and your bottom line.